OVERVIEW

When Six Foot needed to evolve its visual identity across multiple verticals, the challenge was to modernize without losing recognition. Working closely with the CEO and Creative Director, I helped reshape the logo system and type hierarchy to create a mark that felt both elevated and familiar — balancing legibility, confidence, and cohesion across digital and print applications.

The rebrand unified Six Foot’s sub-brands under a single, consistent visual identity and introduced refined typography, updated color palettes, and a flexible set of vertical applications designed for scalability.