Print Work

A partnership piece rooted in conservation and storytelling, this print piece turned a $10 coupon into a cause for protecting coastal waters—bringing Academy’s private-label gear and CCA’s cause together through clean grids, warm textures, and outdoor grit.

Designed around CCA’s iconic red, this campaign used color as a unifying brand system to link gear, cause, and commerce. The result was a bold, high-impact visual story that amplified both brand recognition and conservation awareness.

By rendering every product white, this holiday gift card transformed visual clutter into clarity. The restrained palette elevated Academy’s holiday brand, letting a single red bow and bold typography create the impact.