MICHAELS–MAKERHAUL
Stocking up for less isn’t just practical, it’s about the thrill of what’s possible.

2024 Makerhaul before Michaels agency rebrand

We made value immediate and human through photography and models that reflected the customer back to themselves. That same energy carried through through a promo design system that tapped into the playfulness and excitement of stocking up.

PLATFORMS
Print, OOH, Social, Broadcast & Web

ROLES
Creative Concepting & Design

YEAR
2025

The basket served as a great visual cue for “hauling,” working across static and motion and supporting cross-merchandising stories.

This campaign helped establish a new visual approach for Michaels and was
quickly adopted across the organization.

The work below reflects how the broader team extended the system across parts of the Maker Haul campaign.

OLV Design: Katie Truesdale
Animation: Julian Gallegos

MICHAELS–MAKERHAUL
Stocking up for less isn’t just practical, it’s about the thrill of what’s possible.

This campaign helped establish a new visual approach for Michaels and was
quickly adopted across the organization.

ACADEMY – CONTENT CREATION

JCPENNEY – REBRAND

MICHAELS–MAKERHAULStocking up for less isn’t just practical, it’s about the thrill of what’s possible.

This campaign helped establish a new visual approach for Michaels and was quickly adopted across the organization.

ACADEMY – CONTENT CREATION

JCPENNEY – REBRAND

MICHAELS–MAKERHAUL
Stocking up for less isn’t just practical, it’s about the thrill of what’s possible.

This campaign helped establish a new visual approach for Michaels and was
quickly adopted across the organization.