Big Moe Cason

OVERVIEW

To strengthen Academy’s authority in outdoor lifestyle and connect with BBQ enthusiasts, I helped develop social content in a partnership campaign with pit master Big Moe Cason. The goal: position Academy as both outfitter and educator through authentic, story-driven content. What resulted was more than that, it was content that fed Academy’s brand values through organic content. I crafted the creative strategy, built a lean two-day content plan, and captured assets personally—balancing YouTube deliverables with high-impact social clips.

The result was a cohesive suite of visuals and a 15-second youtube bumper that translated Moe’s expertise into an engaging, brand-aligned experience rooted in credibility and craft.