In my decade of creative, brand and digital marketing experience, I’ve worked with consumer-facing brands in lifestyle, sports and product across everything from campaigns to scalable brand systems. 

I believe all communication is cultural, so I’m invested in understanding audiences and the market they’re in. Through that lens, I translate insight and business goals into unmistakeable ideas that strengthen brand signal, elevate the everyday, and move people. 

At JCPenney, I led the rebrand of three private labels using deep insight to ground the brands in a strong POV and visual direction across guidelines, photoshoots and campaign launches. At Michaels, I connected and set visual direction for 24 integrated campaigns in under 18 months, setting a new creative look for the brand. While at Academy, I built a data informed social content strategy from the ground up, using it as a framework to inform and effectively scale all future content development.

I’m driven by a love of storytelling, craft discipline, strategic thinking and a clear, strong point of view. I partner with leaders and teams who want to transform their brands, create the best work they can, and build growth that lasts.