JCPenney Photoshoots
Large-scale private label category shoots.
Spanning intimate apparel, cookware, and luggage, each art directed to elevate brand clarity, consistency, and visual impact across channels.
Ambrielle
Shaped a modern, inclusive visual language and directed lighting, styling, and composition to balance softness and confidence while elevating the brand’s emotional and aesthetic appeal across e-commerce and campaign imagery.
Role: Photo Direction, On-set Art Direction
Photographer: Ben Watts
Cooks Photoshoot
A full private label shoot with product and lifestyle shots for Cooks, redefining the category with a cleaner, more aspirational visual system. Focused on color, simplicity, and composition to modernize the brand while maintaining clarity and approachability for a value-driven customer.
Role: Photo Direction, On-set Art Direction
Photographer: Marc Montoya
Protocol
Led on-set art direction for Protocol, a performance-driven suitcase category. Designed imagery that emphasized durability, function, and scale through structured compositions and lighting, ensuring consistency across digital and in-store applications.
Role: Photo Direction, On-set Art Direction
Photographer: Heather Key
