MICHAELS–MAKERHAUL RESET & CAMPAIGN DESIGN
Stocking up for less isn’t just practical, it’s about the thrill of what’s possible.

ROLES
Creative Direction,
Creative Concepting
& Design

PLATFORMS
Print, OOH, Social, Broadcast & Web

YEAR
2025

2024 Makerhaul before Michaels agency rebrand

We made value immediate and human through photography and models that reflected the customer back to themselves. That same energy carried through a promo design system that tapped into the playfulness and excitement of stocking up, and a design system adopted across teams to build out the whole campaign.

This campaign helped establish a new visual approach for Michaels and was
quickly adopted across the organization.

The work below reflects how the broader team extended the system across parts of the Maker Haul campaign.

OLV Design: Katie Truesdale
Animation: Julian Gallegos

MICHAELS–MAKERHAUL RESET & CAMPAIGN DESIGN
Stocking up for less isn’t just practical, it’s about the thrill of what’s possible.

This campaign helped establish a new visual approach for Michaels and was
quickly adopted across the organization.

ACADEMY – CONTENT CREATION

JCPENNEY – REBRAND

MICHAELS–MAKERHAUL RESET & CAMPAIGN DESIGNStocking up for less isn’t just practical, it’s about the thrill of what’s possible.

This campaign helped establish a new visual approach for Michaels and was quickly adopted across the organization.

ACADEMY – CONTENT CREATION

JCPENNEY – REBRAND

MICHAELS–MAKERHAUL RESET & CAMPAIGN DESIGN
Stocking up for less isn’t just practical, it’s about the thrill of what’s possible.

This campaign helped establish a new visual approach for Michaels and was
quickly adopted across the organization.