JCPENNEY–retail STORYTELLING
JCPenney had a hundred stories to tell. They needed one voice.

Versatile Essentials brought apparel, home, and beauty together into a clear, cohesive story that said “these are your essential needs” for the season. This gave us the flexibility to create customer stories they wanted to see. 

ROLE
Creative Direction, Concept Development, Asset Development

PLATFORMS
Web, E-mail & Social Media

YEAR
2023

COPY
Amanda Cass

Through our storytelling, we helped the customer see their purchase as more than just a boot, but an expansion of style possibilities.

For fall, we reframed boots from a single purchase into a practical styling system — showing how different boot styles could fit into customer’s lives across occasions, and vibe.

ACADEMY – SOCIAL STRATEGY

MICHAELS – PROMO REFRESH