⚡︎ MARIA ORTIZ-METZGER ⚡︎

ADVERTISING & DESIGN

FOR BRANDS ON THE R🚀SE.

FANTABULOUS CREATIVE DIRECTION,

Featured Work

AMBRIELLE

JCPenney’s intimate apparel brand was launching a new product line but my research revealed the category had shifted in important ways. I took the brand in a new direction, building a new brand toolkit, directing photography, and leading the web launch.
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#CODEORANGE

Michaels’ early Halloween launch was designed to capture demand ahead of the market by turning it into an early-access event. I built a rollout that turned access into urgency using a concept driven approach to drive the campaign.

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SOCIAL STRATEGY

Academy Sports + Outdoors’ rebrand came with new data about our audience and social media. I saw our gap and built the content strategy to fill it, creating a framework for content creation that flexed across all channels and content types.

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COOKS

JCPenney's private label kitchenware brand had become forgettable in a category that had evolved around it. As the product line expanded, the brand needed a new visual identity and I developed distinct concepts — giving our stakeholders a range of positioning.

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