Academy Sports + Outdoors
Social Media
Establishing a content strategy that connects.
In the summer of 2018, Academy Sports + Outdoors rebranded. Using rich user data from Facebook and Instagram, I created a content strategy tailored to each platform, built around three brand-driven story pillars: Access, Value, and Ease.
Example Product Promo Post
This brand-centric engagement leveraged the opening of "The Last Jedi" to get people chatting about our apparel while creating a seasonally and topically relevant post.
Notes: I reverse-engineered this December product promo—pulling, styling, shooting, and editing the post.
Post Examples
The social posts you see below were shot in Academy studios, on campus and/or animated by me. Social tactics, business goals, brand voice, and analytics were taken into account during the planning phase of creative concepting.
