Creative leader shaping brand stories through strategy, culture, and heart.
CREATIVE STRATEGY
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BRANDING
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ON SET ART DIRECTION
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SOCIAL CONTENT
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CREATIVE STRATEGY 〰️ BRANDING 〰️ ON SET ART DIRECTION 〰️ SOCIAL CONTENT 〰️
Michaels
Turned Michaels’ biggest sale of the year: Maker Haul into a stock-up celebration, blending bold visuals and cross-channel strategy to make this campaign feel like a cultural event with a fresh new look.
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A brand-building partnership bringing BBQ legend Big Moe Cason’s authentic craft to Academy Sports + Outdoors audiences through content development, content strategy, and production.
Reimagining JCPenney’s intimates line Ambrielle into a modern, inclusive brand standard using strategy, design, and storytelling to redefine confidence and everyday comfort.
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Experience
JCPenney
Academy Sports + Outdoors
Work:
Turned Michaels’ biggest sale of the year: Maker Haul into a stock-up celebration, blending bold visuals + cross-channel strategy to make a promo feel like a cultural event with a fresh new look.
Michaels
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