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OVERVIEW

Rebranding without breaking the existing identity.

When Six Foot needed to evolve its visual identity across multiple verticals, the challenge was to modernize without losing recognition. Working closely with the CEO and Creative Director, I helped reshape the logo system and type hierarchy to create a mark that felt both elevated and familiar — balancing legibility, confidence, and cohesion across digital and print applications.

The rebrand unified Six Foot’s sub-brands under a single, consistent visual identity and introduced refined typography, updated color palettes, and a flexible set of vertical applications designed for scalability.